About Us

Big Pawfection Team

Our Story

The Big Pawfection journey started back in 2016, when we welcomed Bella, our Labrador cross Golden Retriever into our family. Three years later, she became the inspiration behind the brand. 

All dogs come with challenges, but one we are sure all dog owners can relate to, is the lack of choices when it comes to attire. The same boring designs, in the same dull colours and because our dog is big, they charge more!

 We got tired of searching for funky colourful attire, only to find some and be disappointed to see that they didn't stock large sizes or that they charged ridiculous prices. So in 2020 we founded Big Pawfection, a brand for dogs of all sizes where you can get funky colourful attire, without breaking the bank.


The Team

Big Pawfection is a small family run business, based in the UK. The team includes; Debbie (the Founder of Big Pawfection), Joe (Director of Sales & Marketing) and the inspiration behind the brand, their dog Bella.

Debbie hand-draws and designs all of the products right here in the UK and has an extensive background in customer service.

Joe's background is in business and sales and manages the advertising and marketing of the company. 

Bella is the inspiration behind the brand, she tries and tests every single product before it is manufactured, for your dog to enjoy. 


Our Vision


To design FUNKY attire that lets your dog stand-out whilst ensuring it is strong, durable and high quality, so you can always stay in control. 

Create COMFORTABLE attire that is easily adjustable to fit your dog pawfectly, no matter their shape. 

Ensure it is LIGHTWEIGHT, so your dog doesn't feel weighed down or hot and is free to just be a dog! 

"For a look that's sure to get tails wagging!!" - Big Pawfection