About Us

Big Pawfection Team

Our Story

The Big Pawfection journey started back in 2016, when Bella, our Labrador cross Golden Retriever was welcomed into the family. Three years later, she became the inspiration behind the brand. 

All dogs come with challenges, but one we are sure all dog owners can relate to, is the lack of choices when it comes to high quality attire. The same boring designs, in the same dull colours and the bigger the dog, the more they charge!

 We got tired of searching for high quality, durable funky attire, only to find some and be disappointed to see that they didn't stock large sizes, charged ridiculous prices or were poor quality. So in 2020 Big Pawfection was founded, a brand for dogs of all sizes where you can get high quality, durable yet funky attire, without breaking the bank!


The Team

Big Pawfection is a small business, based in the UK. The team includes; Debbie (the Founder of Big Pawfection) & the inspiration behind the brand Bella (Chief Floofy Officer).

My extensive background in Customer Service, experience in Marketing & LOVE for Dogs, means that everything from; hand-drawing all our designs, to creating / managing our website, marketing & social platforms to packaging your orders, can all be taken care of in-house!  The only part i don’t physically do myself is Manufacturing the final product.

Of course it all wouldn’t be possible without Bella! Not only is she the inspiration behind the brand, but she tries and tests every single product before it is manufactured, for your dog to enjoy. 


Our Vision


To design FUNKY affordable attire that lets your dog stand-out whilst ensuring it is strong, durable and high quality, so you can always stay in control. 

Create COMFORTABLE attire that is easily adjustable to fit your dog pawfectly, no matter their shape. 

Ensure it is LIGHTWEIGHT, so your dog doesn't feel weighed down or hot and is free to just be a dog! 

"For a look that's sure to get tails wagging!!" - Big Pawfection